Certified Sales Professional

Duration

3 Days

Event Date

07 July 2021

Why Certified Sales Professional Program?

In today’s dynamic and competitive economy, customers have a wide selection of products and services to choose and buy. In order to succeed, sales people therefore need to think like a CERTIFIED SALES PROFESSIONAL in this highly competitive world of sales and marketing. Any sales production less than One Million Dollar per year is not good enough. What if we can show you how to do One

Million Dollar sales result less than a year?
This will definitely increase the revenue of companies and income for salespeople. How can your sales people triple their results? What should they do to become REALLY GOOD AT SELLING?

What you will learn

Program Objective

Objective

In this program, sales people will learn how to build rapport with the customers, sell their products and services effectively, how to identify customers’ needs to buy your products and services, understand customer’s decision-making behaviour and other related factors, techniques which have been proven successful in selling more products and services.  Learn the right mindset, practical strategies and skills to be effective in selling.

Assessments Methods

During And After Training

SKILL ASSESSMENT DURING TRAINING:

  • Acquisition Calling Skill for making appointments. – 15%
  • Product Presentation exercise – 15%
  • Ability to conduct Customer’s needs analysis – 15%

 

AFTER TRAINING (1 MONTH LATER)
4. Sales Productivity Report – 55%

Passing mark : 65% to qualify for Certified Professional Sales Certificate from Highfield Education.

Learning Outcome

This program is designed to equip and enhance the selling competency for all sales people who need to achieve sales target on daily basis. You will want to know to master many different kung fu in the world of selling and the process of selling effectively in anyone in your target market.

  • Be good in selling your key products to your customers
  • Understand the clients easily and offer them the right products
  • Becoming more productive, adaptable and effective in closing
  • Able to produce higher sales results in 60 days after training

Program Outline

MODULE 1: SECRETS TO SUCCESS SELLING CAREER
OBJECTIVE

Participants will increase the level of self-awareness of their mindset. The objective is to build a mindset of resilience to cope with the changing business environment.

CONTENT OUTLINE
  • Learning Cycle- understand how people and apply information into results
  • Consciousness vs Competency Matrix & Mindset Management
  • Principles of Work Smart in Sales
  • The Ice-Berg Theory of Conscious vs. Subconscious mind
  • Subconscious behavior transformation

 

Methodology:
Group Discussion, Games & Presentation 1

MODULE 2: SELF IMAGE AND PROFESSIONALISM IN SELLING
OBJECTIVE

This aim to re-set the self-image of sales people and to equip them with strong and positive self-image and act with highest professionalism in the industry.

CONTENT OUTLINE
  • Transforming self- Image From the Perspective of others
  • Importance and steps to personal change
  • Importance of Professionalism and how do we apply it?
  • The Clarity of Purpose in the world of selling

 

Activities:
Case study: The success story of Joe Girard .Group Discussion & Presentation 2,
Game & Learning Debrief

MODULE 3: GOAL SETTING AND SECRETS OF ACHIEVING SALES RESULTS
OBJECTIVE

This aim to equip participants with the proven steps of goal setting and practically how to achieve them.

CONTENT OUTLINE

• Reflection of your current goals and results

• The power of the conscious and sub-conscious mind

• Identify the Negative thinking pattern that limits your achievement

• The truth of Sales – Understanding the customers buying behavior.

• SMARTEST Model in Goal Setting

• Putting SMARTEST Goal in words

ACTIVITY: Present your New SALES Goals during the class. Each participant is given 5 mins for goal presentation.

MODULE 4 : ACQUISITION OF CUSTOMERS
OBJECTIVE

This objective is to equip participants to look for new prospects in their own industry to increase the number of leads.

CONTENT OUTLINE
  • Understand the meaning and purpose of acquisition.
  • identify the key factors that creates volume of sales/ quantity of customers.
  • Sourcing of Customers using different media and platforms
  • Acquisition Call – how to make successful cold call?
  • IPBA Formula in looking for new customers
  • Interruptions & Objections – how to handle them?

 Game & Learning debrief : Can you give me one dollar?

MODULE 5: THE ART OF BUILDING RAPPORT & RELATIONSHIP
OBJECTIVE

This aim to teach sales people to fine tune their skill in building rapport with customers.

CONTENT OUTLINE
  • Introduction to rapport building
  • Your powerful First Impression – How to building excellent 1st impression effectively with Dr. Albert Mehrabian’s rules.
  • Strategies of building a good Rapport – the application of NLP skill in building rapport with anyone you meet.
  •  Understand what is Personality Profiling?
  • Case Study discussion– Learning from the history is the best learning for the practical.


Activity: Role play to understand the Personality profiling secrets

MODULE 6: CUSTOMERS NEED ANALYSIS
OBJECTIVE

Knowing the real needs in customer’s perspective is the key to achieve closure result in the end. Learn to always aware the importance of need analysis and using the effective techniques to have a clearer idea in helping the customer to get the suitable product.

CONTENT OUTLINE
  • Customer Needs Analysis Intro
  • The power of Customers Information Collection
  • Asking the right Questions for Customers Need Analysis
  • Conversational Skills for Need Analysis
  • Identify the difference between Needs Vs. Wants

 

Activity: Role play on Needs Analysis

MODULE 7: PRODUCT PRESENTATION MASTERY
OBJECTIVE

Most sales person doing product presentation like a boring reading robot which mostly turn down the desire of buying from the customer.  Knowing a better and interesting methods to present your product, learn to create the buying desire during the process of presentation is a plus point to your sales closure.

CONTENT OUTLINE
  • The mastery of your Product Knowledge and your competitors
  • How to Turn features into benefits –
  • The connection between benefits to customer
  • Effective Product Presentation Model– how this model is proven to sell anything successfully

METHODOLOGY:

  • Roleplay: “So what” activity
  • Presentation exercise for each participant (using the 8 steps presentation model, participants are to present their products.
  • Reflects & Discussion
MODULE 8: THE ART 0F PERSUASION & CLOSING TECHNIQUES
OBJECTIVE

Participants will be equipped with the art of persuasion In order to convince customers into understanding the benefits of their products and eventually making a buying decision

CONTENT OUTLINE
  • Facts of Difficult Customer and how to handle them–
  • Sales Mountain concept and application of Persuasion techniques
  • The power of Communication and choices of words in business that works in the world of selling
  • Personal posture and personal emotion Management – how to use the right emotion during the sales process.
  • Application of Thought-feeling-Action (TFA Model) in sales environment
  • The 28 art of Objection Handling – how the masters close sales easily
  • The Sales closing skillset – how and when do you close a sale?

 

ACTIVITY: Role play for sales person and difficult customers

Retention – Most sales person may not aware the power of retention. It can contribute to more than 50% of the total sales annually in long term for this. Revise and reconstruct a better retention routine formula for your company.

ENDORSED BY :

Master trainers, Highfield qualification, HRDF claimable, ilovelearning, Moneyback guarantee.

ORGANIZED BY:

Master trainers, HRDF claimable, ilovelearning, Moneyback guarantee.

About The Trainers

MASTER TRAINER 1

JACKSON NG
Professional Certifications & Qualifications
  • Managing Director of Master Trainer Consulting & Coaching
  • Master Trainer For Train The Trainer Certification Program
  • Mentor For Trainers
  • Training Programme Designer
  • Trainer and International Award Winning Speaker
  • Specializing in Human Resources Management (HRM, Australia)
  • Certified Professional Trainer, PSMB and also IPMA,UK
  • Author of SPEAK WITH IMPACT (published in 2009)
  • Author of THE NEW YOU (published in 2013)
  • Author of YOU ARE A MASTERPIECE (published in 2019)

Jackson Ng holds a master’s degree from the University Of Southern Queensland (USQ) specialising in Human Resource Management. He is a Certified Professional Trainer, an international qualification he achieved from International Professional Managers Association (IPMA, UK). He is also a professional member of Malaysian Association of Professional Speakers (MAPS). Today, he is the master trainer at Master Trainers Consulting and Coaching Sdn Bhd. 

His passion is to help new/seasoned trainers to understand the mechanics of designing, developing, delivering and assessing participants competency in their training. Jackson has created many opportunities for his graduates to get additional coaching, mentorship and speaking opportunities. Since 2018, Jackson has successfully trained more than 400 HRDF certified trainers. Some are already doing well as a full time professional trainer in their respective industries. His work can be seen at www.master-trainers.com.my and www.ilovelearning.asia.

Since 1997, he has spoken to more than 100,000 audiences from many walks of lives – from students to bosses, government servants, SMEs, MNCs, private organisations, retirees and most importantly, professional speakers and trainers.

Jackson Ng earned the title of The 2002 Asia Pacific Speech Champion when he represented Malaysia in Asia Pacific Speaking Competition (Area B), one of the main events under the 52nd Junior Chamber International Asia Pacific Conference (JCI-ASPAC) in Japan. Prior to that, he had won more than 30 speech contests at Junior Chamber Malaysia conventions and Toastmasters International platforms combined.

He has written 3 popular books, You Are A Masterpiece No Matter How Broken You Are, The New You and Speak with Impact to Any Audience. His 20 years of experiences in entrepreneurship, management, teaching, training, counselling, sales and marketing provide him the credibility and unique advantage to bring out the best in the participants.

MASTER TRAINER 2

ALANOX TAN

ALANOX TAN, a Certified Professional Trainer of International Professional Managers Association, United Kingdom, with more than 10 years’ experience as a Trainer in the Practice of High Efficiency Management & Execution, Sales & Customers Service, specialize in Powerful Soft Skills Service Training with NLP Communication Techniques. Aside from training, he is also a qualified coach and mentor for new trainers with Mastery Asia & Quest Learning Group. He strongly believe that the training that enhance the self-initiative improving the quality of Service is the key of success for the performance of business in all company.

 

With his practical orientated training method, he always makes sure the participants has truly learnt and performing the high quality skills in customer handling with Excellent First Impression & NLP Art of communication in Good Service Practice. Due to that, He has been scored top 3 Best Trainer in National Certification program in Proton Bhd. 2016 & 2017.

Other than that, he has been doing the Servicing related NLP Training for big organization such as HSBC Bank Bhd. whole Malaysia, Kose (M) Sdn. Bhd. whole Malaysia, TF-Value Hypermarket Whole Malaysia, BMW, Setia Awan Development Group, PHP Group, Proton Bhd, i-Property,  Ezone Computer Chain, Maxstyle Group, The Store Supermarket, Penang Colonial Museum, and etc.

 

He is a multi-lingual, well experienced, dynamic and interactive trainer. With his sharp observation and rapid reaction to the environmental changes, he always make sure his training is learner-orientated, innovative, thought provoking, practical, awareness raising and high energy.

KEY AREAS

  • Project Management
  • Blue Ocean Strategy
  • Presentation Design
  • Visual Storytelling
  • Data Visualization

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