By enjoying fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to hear customers Lego has found ways to keep their interlocking bricks inside the hands of millions. 2 weeks . model that other companies should follow, says McKee.
Last 1948, Ole Kirk Kristiansen and his workshop had just starting producing a selection of wooden playthings. It had not been before the following day that they commenced using a new plastic-injection moulding machine to create plastic bricks, which rapidly gave these people an advantage more than their competition in the thriving post-war market.
In 1949, they initiated producing the bricks with studs built in to enable them to combine together. This is a key version, making the bricks far more stable and durable. Later, in 1958, they made a major improvement with the introduction of what is known as the “stud and joining system”, which usually ensures that almost every Lego stone fits with any other brick. These two vital iterations happen to be why Lego sets made 40 years in the past still interlock seamlessly with those built today.
Through the years, Lego contains kept their finger for the pulse of pop traditions by partnering with big-name franchises just like Star Battles and Harry Potter. It includes also accepted the community of adults which can be fans of the brand, known as AFOLs (Adult Admirers of Lego), with a choice of sets like the Back to the important link Upcoming DeLorean time machine and a set of woman Nasa scientists.
